THE CHEDI

The Chedi brings refined, global luxury to Dubai—BNKI holds exclusive access for select partners.

Strategy

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Brand Guidelines

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UX/UI

Overview

For over three decades, The Chedi has been synonymous with timeless elegance, refined hospitality, and seamless integration of heritage and modernity. From the pristine shores of Oman to the cultural vibrance of Japan, The Chedi’s global portfolio of award-winning destinations embodies a unique philosophy of understated luxury. Now, this esteemed legacy arrives in Dubai with The Chedi Private Residences—a landmark development offering an unprecedented lifestyle experience. BNKI has secured privileged access and is collaborating with select high-net-worth individuals on multiple units.

Team

Product designer

Jordan Kim

Product designer

Jordan Kim

Product designer

Jordan Kim

Frontend Dev

Jordan Kim

Frontend Dev

Jordan Kim

Frontend Dev

Jordan Kim

Morgan Blake

Morgan Blake

Morgan Blake

Deliverables

Full product redesign

Design system

Interactive prototype

UX research summary

Brand guidelines

3D assets & mockups

Iconography

“Super sharp, fast, and collaborative. Nailed the vibe from day one.”

Priya N

Product Lead

Priya N

Product Lead

Priya N

Product Lead

Pictures

Dubai’s off-plan market offers high capital appreciation, attractive payment plans, and zero tax—backed by world-class infrastructure, global demand, and fast-paced delivery. It’s a prime zone for strategic growth.

Pictures

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Prime Leamington Spa asset secured; converting to four high-spec apartments with strong uplift and rental potential.

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Prime Leamington Spa asset secured; converting to four high-spec apartments with strong uplift and rental potential.

Pharsafer House

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Pharsafer House

Secured Ripley site under review for high-impact supported living scheme with strong fundamentals and demand.

Jumeirah Golf Estates

Shell-and-core villa secured in Jumeirah Golf Estates, launching mid-2027 in prime Dubai.

Jumeirah Golf Estates

Shell-and-core villa secured in Jumeirah Golf Estates, launching mid-2027 in prime Dubai.

Jumeirah Golf Estates

Shell-and-core villa secured in Jumeirah Golf Estates, launching mid-2027 in prime Dubai.

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More projects

FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask a question

What’s included in a monthly retainer?

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

What’s included in a monthly retainer?

How many requests can I make per month?

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

What’s included in a monthly retainer?

How many requests can I make per month?

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

BNKI

LTD